Candice Roth, MSN, RN, CENP, AONN+ Executive Director, joined advocacy leaders and patient focused organizations at Pfizer’s 7th Annual Advocacy Luncheon during ASCO 2026, where attendees heard directly from Pfizer leadership about the science and breakthrough medicines in development for cancer patients.
Speakers and panelists shared forward looking insights, and participants engaged in a meaningful dialogue around the role of artificial intelligence in advancing patient centered care and how advocacy voices can help shape the future of oncology innovation.
Pfizer also introduced the soft launch of Patient Advocacy360, a new framework unifying its patient centric partnerships. The luncheon concluded with an Amplify Humanity Quilt video, honoring the patients, caregivers, and advocates whose stories inspire our work.
