Breast Cancer Awareness Month

AONN+ Blog published on October 2, 2017 in Breast Cancer
Lillie D. Shockney, RN, BS, MAS, HON-ONN-CG
Editor-in-Chief, JONS; Co-Founder, AONN+; University Distinguished Service Professor of Breast Cancer, Professor of Surgery, Johns Hopkins University School of Medicine; Co-Developer, Work Stride-Managing Cancer at Work, Johns Hopkins Healthcare Solutions

It’s here! October—National Breast Cancer Awareness Month—although honestly, this type of cancer is very much in the public eye throughout the year. Breast cancer survivors, those at risk, and families who have lost a loved one to this disease have made it their charge to keep a pink theme year round.

With the growing support has come saturation of the market with pink ribbon products, causing sales to decline over time for items whose purchase enabled more research to be conducted through their net proceeds. Many consumers are annoyed that they still see a push for such market items, believing that there should be a cure by now.

The latter half of 2017 and all of 2018 will be a time of cutting-edge research results that truly bring us closer to a solution than ever before. It’s not yet a cure, or prevention, but it will be lifesaving and quality-of-life preserving. That’s big!


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