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CONQUER™: the patient voice™ Named 2020 PM360 Pharma Choice Award Winner for DTC/DTP

February 3, 2021 | Press Releases

Cranbury, New Jersey, February 2, 2021—PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named CONQUER: the patient voice™ as the DTC/DTP Pharma Choice Gold winner.

CONQUER magazine is the Academy of Oncology Nurse & Patient Navigators (AONN+) premier forum for patients with cancer. CONQUER features articles written by and for patients with cancer, survivors, nurse navigators, and other oncology team members. This magazine addresses the issues that patients, their family members, and caregivers face every day in an easy-to-read format. Issues include interviews with patients with cancer, information on access to care, and articles on lifestyle topics such as nutrition, stress management, personal finance, and legal and employer issues.

“It is an honor to be selected as a GOLD winner by our peers,” said Brian Tyburski, President and CEO, The Lynx Group. “CONQUER is an incredibly impactful journal featuring the collaboration of not only The Lynx Group and AONN+, but also the community we serve.”

“Just as AONN+ is the collective voice for patient navigators, CONQUER is the voice for patients, families, and caregivers as they traverse the passages through cancer care and survival. When you visualize the color ‘gold,’ it brings to mind illumination, love, compassion, courage, wisdom, and passion…all found within the creative pages of CONQUER,” said Sharon Gentry, AONN+ Program Director. “It is an honor and a phenomenal acknowledgment of everyone involved in the publication of this tool that navigators use to educate and support their community.”

Since 2009, the PM360 Pharma Choice awards have served as the only industry awards to recognize outstanding achievement and creativity in healthcare marketing by allowing the industry as a whole to choose the winners. All submissions are placed online where anyone in the industry can vote for their favorites based on content, format, imagination, influence on the industry, and overall quality. This year, more than 8,000 votes were cast to decide the winners, which represents a new record high for the awards.

“Creativity can be subjective to judge, but the perfect people to do it are the ones who know firsthand what it takes to develop creative, imaginative, and awe-inspiring campaigns and initiatives within a highly regulated industry such as ours,” says Anna Stashower, CEO and Publisher of PM360. “With this year’s record turnout of votes, all of the winners should take pride in knowing they were chosen as the best campaigns of 2020 by an overwhelming number of their peers and colleagues.”

In total, 39 winners were named in 13 distinct categories: App, Consumer Website, DTC/DTP, Multichannel, Philanthropic, Professional Campaign, Professional Website, Sales Aid, Self-Promotion, Social Media, Unbranded, Variety, and Video. A Gold, Silver, and Bronze award is given to the entries that receive the top 3 most votes in each category.

The winning work is featured in the January/February 2021 issue of PM360. And can be viewed online at www.pm360online.com/2020-pm360-pharma-choice-award-winners.

About The Lynx Group

The Lynx Group (TLG) is a premier medical communications and education company acutely focused on oncology and rare disease states. TLG specializes in market access to and with advanced practice providers, patients, and their caregivers. With more than 100 years of combined senior leadership experience, TLG continually creates award-winning medical education, and cultivates strong relationships within proprietary brands serving patients and their caregivers, physicians, payers, nurses, pharmacists, navigators, and practice managers.

TLG has broad and deep experience in crafting custom, award-winning solutions for life science and biotech companies. Currently, TLG partners with more than 50 of the top pharma and biotech companies globally. TLG proudly serves as co-founder and association management company of the Academy of Oncology Nurse & Patient Navigators (AONN+) and the Association for Value-Based Cancer Care (AVBCC).

About the Academy of Oncology Nurse & Patient Navigators®

The Academy of Oncology Nurse & Patient Navigators (AONN+) is the largest national specialty organization dedicated to improving patient care and quality of life by defining, enhancing, and promoting the role of oncology nurse and patient navigators. The organization, which has nearly 8,900 members, was founded in 2009 to provide a network for all professionals involved and interested in patient navigation and survivorship care services in order to better manage the complexities of the cancer treatment process (www.aonnonline.org).

About CONQUER: the patient voice

CONQUER magazine is the Academy of Oncology Nurse & Patient Navigators (AONN+) premier forum for patients with cancer. CONQUER features articles written by and for patients with cancer, survivors, nurse navigators, and other oncology team members. This magazine addresses the issues that patients, their family members, and caregivers face every day in an easy-to-read format. Issues include interviews with patients with cancer, information on access to care, and articles on lifestyle topics such as nutrition, stress management, personal finance, and legal and employer issues. CONQUER also features patient stories that are nominated for the AONN+ Hero of Hope™ award, which is presented at the AONN+ Annual Conference. All stories are compiled in a special issue of CONQUER at the end of the year. For more information on CONQUER, please visit: www.conquer-magazine.com.

About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision-making, including planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/ promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

Gwen Coverdale, 267.884.6328
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